Crafting Confidence: How Our New Showroom Fuels Design Dreams

This June, Tile Wholesalers of Rochester proudly marked 52 years as a family-owned and operated business. The grand re-opening of our showroom wasn’t just a celebration of a renovated space—it was a testament to our ongoing commitment to providing a superior tile shopping experience unlike any other in the area.

Our newly renovated showroom reflects the evolution of our brand, embracing innovation while honoring the legacy we've built over the past five decades. We’ve transformed our space into more than just a diverse selection of high-quality tile; it’s an environment where creativity and confidence in your project choices is cultivated.











In case you missed it, our grand reopening was a great success— here are a few highlights.
 

Our Legacy: Over 52 Years of Growth & Excellence


Since our founding in 1972 by Alan Firkins, Tile Wholesalers has grown from a small family business into a trusted name in the tile industry. We’ve continuously evolved—expanding our product offerings, embracing new technologies, and forging strong relationships with top tile manufacturers worldwide. This year, we took a bold step forward by completely renovating our showroom to align with the high standards of service and quality our customers have come to expect.

A Look Inside Our Reimagined Showroom - Key Features and What to Expect




Our space has been thoughtfully curated to inspire. Every element, from the new lighting that highlights each tile's unique texture to the modern flooring that guides you through our displays, has been chosen to create an atmosphere that fuels creativity. Whether you've visited our newly designed showroom before or are planning your first trip, we’ve included below a few key features we’re most excited about.

Our decision to start from scratch wasn’t just about aesthetics—it was about creating an environment that enhances your entire shopping experience. The showroom is now a place where innovation meets inspiration, where every tile and collection is presented in a way that sparks ideas and confidence in your design choices. 





For example, we’ve installed monitors throughout the showroom where shoppers can pull up their photos, inspiration from Pinterest or Houzz or from our website while working with our showroom staff. We’re also excited to offer new worktables that allow samples and selections to stand up on the proper plane that they would be in our customers’ homes.

We’ve also introduced a private consultation area, offering a dedicated space for customers, designers, and contractors to collaborate and bring their visions to life. The new layout ensures that each display is easy to navigate and that every product has its moment to shine, without overwhelming the senses.

Even with these updates, our commitment to providing the best customer service remains unchanged. Our team is ready to guide you through our new space, answer your questions, and help you find the perfect tiles for your project. We know that choosing the right tile for your next project can feel like a daunting task. Kathryn highlights how we will ensure you walk out feeling inspired, excited, and most important, confident. 



 

A Heartfelt Thank-You


To our customers, clients, and the Rochester community: thank you for being a part of our journey for over 52 years. Tile Wholesalers has always been more than just a tile business; we’ve been a part of your homes, projects, and lives. Your support has made our growth possible, and we’re excited to continue serving you with the highest quality tiles and exceptional customer experience in our newly upgraded showroom. Here’s to the next 52 years of innovation and community.